Our founder, Holly Steele, and the NGA team has over 30 years experience in the fashion industry - from designing and pattern making to production and overseeing manufacturing. She knows how to build garments that fit, flatter, and function—and she’s poured that expertise into every piece at No Girls Allowed.

But it wasn’t just her fashion background that sparked the creation of NGA, it was a moment of exclusion that hit too close to home.

While a member at a private golf club, Holly learned the hard way that the bar and grill at the turn was strictly “men only.” At first she chalked it up to outdated tradition—until she was flat-out denied a drink and told to either step outside or go upstairs to the main bar in the middle of her round.

That moment was more than just inconvenient, it was a wake-up call.

No Girls Allowed wasn’t born to challenge men’s spaces, it was founded to demand equal ones. Holly’s mission is straightforward: women should enjoy the same VIP comforts, conveniences, and community as everyone else out on the course.

Now, backed by decades of fashion expertise and a mission rooted in fairness, NGA is here to become a leading golf brand, delivering high-performance, high-style golf apparel - designed by women, for women who know their worth.