The NGA beginning
Our story
No girls allowed.
Three words that kept women off the course.
We put them on the label instead.
How it started
A no became our name.
The moment
At a private golf club, Holly Steele encountered a rule that still treated the bar and grill as ‘men only’.
The decision
Rather than accept the exclusion, she reclaimed the words and built a brand for women who play anyway.
The mission
NGA combines decades of fashion expertise with performance golfwear designed around women.
“Everyone gets the VIP treatment.”
2024
Founded
100%
Designed by women
12
Countries
100%
Woman & Veteran Owned
The NGA standard
Made for the round. Ready for after.
Cut for a swing
Every pattern is tested through a full rotation before it goes near production.
Dressed for after
The clubhouse green is not the end of the day. Our pieces read as fashion, not a uniform.
Built with the club
Colors, patterns, and fabrics come straight out of what our members ask for. Loudly.
Join the club
You are allowed here.
Performance golfwear and a community designed around women.