The NGA Beginning

Our founder, Holly Steele, and the NGA team has over 30 years experience in the fashion industry — from designing and pattern making to production and overseeing manufacturing. She knows how to build garments that fit, flatter, and function—and she’s poured that expertise into every piece at No Girls Allowed.

But it wasn’t just her fashion background that sparked the creation of NGA, it was a moment of exclusion that hit too close to home.

While a member of a private golf club, Holly discovered that the bar and grill at the turn was designated strictly as “men only.” At first, she assumed it was an outdated formality. That is, until she was denied a drink at the bar and told to either step outside or go upstairs to the main bar... a frustrating detour, especially mid-round.

That moment wasn’t just inconvenient, it was a wake-up call.

No Girls Allowed wasn’t created to invade men’s spaces — it was founded to advocate for equal spaces. Holly’s goal is simple: to ensure women have the same VIP comforts, conveniences, and community as everyone else.

Now, backed by decades of fashion expertise and a mission rooted in fairness, NGA is here to be one of the Top Golf Brands and deliver high-performance, high-style golf apparel — designed by women, for women who know their worth!